Press releases are a time-tested and powerful tool for businesses to attract attention and share their news effectively. However, writing an impactful press release requires skill and strategy. To help you navigate this art form, we've compiled a list of key points that will ensure your press release shines.
First and foremost, it is crucial to find a newsworthy angle. Ask yourself, "What makes my story stand out?" Whether it's a product launch, a significant milestone, or an exclusive partnership, identifying the unique aspect of your news will capture the attention of journalists and readers alike.
Once you have your angle, focus on creating an attention-grabbing headline. This single line can make or break the success of your press release. It should be concise, compelling, and convey the essence of your news. Keep it factual, but don't be afraid to inject a hint of excitement.
Next, ensure your opening sentence, or lead, hooks the reader from the get-go. It should concisely communicate the most vital information and entice the reader to continue. Remember, journalists often receive countless press releases daily, so make yours stand out by crafting a captivating introduction.
In the body of your press release, aim to have two to five strong paragraphs that provide supporting details. Use this space to expand upon the information mentioned in the lead. Present your news in a clear, concise, and engaging manner, ensuring that each paragraph flows naturally into the next. Incorporate facts, statistics, and anecdotes where appropriate, but keep the overall tone professional and objective.
To add credibility and authenticity to your press release, consider including quotes from relevant individuals. These can be from company executives, industry experts, or satisfied customers. Quotes offer a human element and help provide different perspectives, making your press release more relatable and trustworthy.
Additionally, it's essential to include contact information, typically at the end of the press release. Provide the name, position, email address, and phone number of a designated person journalists can reach out to for further inquiries. This simple inclusion shows professionalism and ensures ease of communication.
Lastly, don't forget to write a boilerplate copy at the end. This short paragraph serves as an overview of your company, providing essential background information. Keep it informative, concise, and consistent across all press releases to maintain a professional brand image.